Because it's perfectly normal to do so. Account active Thaaanks, New comments cannot be posted and votes cannot be cast. Seamus Heaney, in his fantastic translation of Beowulf, uses it so:. So everyone is starting their sentences with the word "so" these days. Why do people start sentences with 'so'? A worrying number of Britons are prefixing what they say with a superfluous ‘so’ in an attempt to sound ‘with it’, but instead are coming across as impressionable twats. Except for … .” epidemic infests every media interview. However, the context of a conversation is not enough to satisfy the complete thought/complete sentence rule. Some people use it as a forced segue into what they want to say, even if it doesn't fit into conversation organically, or if they want to change the subject. It is widely believed that the recent ascendancy of so as a sentence opener began in Silicon Valley. JEREMY Vine says anyone starting a sentence with the word “So . But Fast Company's Hunter Thurman wrote that a speaker's use of "so" indicates something rehearsed and dumbed-down. ...so do you think we'll have enough beer for the party?". Look, I’m not going to say I’ve never used this, but I hate myself every time I do. Fast Company recently attacked the use of "so" at the start of sentences, claiming it insults your audience, undermines your credibility, and demonstrates discomfort with the subject matter. "'So' cuts across the borders within the computing class just as 'like' cuts across the borders within the class of adolescent girls," he wrote. There’s a reason we do it. The most successful people succeed because they are clear on their why. r/AskReddit is the place to ask and answer thought-provoking questions. As a result, he claims, "so" alienates your audience. An article in Crain’s Chicago Business looks at a subset of the dangling so; writer Lisa Bertagnoli suggests that sometimes when people end sentences with so, they’re bragging. Michael Lewis, in his book The New New Thing, published in 1999, noted that “When a computer programmer answers a question, he often begins with the word ‘so.’ ” Microsoft employees have long argued that the “so” boom began with them. So next time you notice somebody starting a sentence with “so,” don’t get so irritated. Many Silicon Valley engineers learn English as their second language — and almost all of them speak this way, according to Lewis. The "so" boom is likely a natural progression of language — not a spinoff of tech-industry jargon. Consider the following example: Speaker 1: Dr. Johnson, when did you start studying this disorder?Speaker 2: So, I had noticed certain … "So" at the start of a question often marks the beginning of a new topic that one of the parties wants to discuss, often called an "interactional agenda," according to Bolden. She hasn't seen any convincing evidence for "so" starting in Silicon Valley. Sydney: Why do I have to do this dumb homework? So you're telling me verbal flow is an important communication tool? 6 September 2018 It’s a topic that piqued the interest of comedian Limmy, but he wasn’t sure precisely what bothered him about it. The usage creates the impression that the speaker wants to sound intelligent. Here's How People Will Learn To Speak English In 5,000 Years. This usage seems like a discourse marker, a way of saying "right then, pay attention, I'm about to give you the answer". It also is similar to a transition word, such as however or therefore, both of which could have been used instead in this example. It indicates a way to close an interaction, or dismiss a notification. Anybody can start, but not everyone will finish what they set out to do. SO there! We have been breaking this rule all the way from the 9th century Old English Chronicle through the current day. "So what we want to do is build a pipeline of experiences for people to have.". Explanation of the English phrase "You know, (sentence)": You actually start a sentence with "You know," when you want to give someone information that you think they don't know. And so people do a kind of dance, especially if it’s the first time they’re talking negatively about a known-in-common third party.” A turn-final so doesn’t have to be negative. So, it will be mowed." What are some new ways in which so is being used in colloquial speech, and what cues do these utterances send to listeners? Subscriber ‘A prejudice lingers from the days of schoolmarmish rhetoric that a sentence should never begin with and. Beginning a sentence with the word "so" has become a regular occurrence in everyday conversation, and it has not been received entirely positively. But Bolden, although not a historical linguist, has her doubts about Lewis' claims. She hasn't seen any convincing evidence for "so" starting in Silicon Valley. From the Chicago Manual of Style: "There is a widespread belief—one with no historical or grammatical foundation—that it is an error to begin a sentence with a conjunction such as and, but or so. PEOPLE should stop using the weird Americanism ‘so’ to start sentences, it has been decided. Adding "You know," makes you sound intelligent and informed. In a Q&A with New York Times' blog Bits last month, he dropped it four times in just the first answer. He claims programmers, especially of the Microsoft variety, started, or at least popularized, beginning answers with "so." A leading-edge research firm focused on digital transformation. Sign up for a daily selection of our best stories — based on your reading preferences. So '' alienates your audience the party? `` well be doing it they! Most conservative grammarians have followed this practice. `` century Old English Chronicle through the 2000s, however, former! Sydney: why do so many people start their sentences with the “. 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