His third contribution follows, speaking on Our Universe. GUEST APPEARANCE by Paul Bassett: Cosmologist, internationally-known AI specialist, keynote speaker and published author. However, it is undeniable that there are some side effects and it is also extremely important to maintain net neutrality. And pretty soon, it will completely reshape the academic world. Expect this to change in the years ahead. New media can be defined as a highly interactive digital technology which allows people to interact anywhere anytime. Indeed, this process is already underway. The advancements in the field of artificial intelligence also help users to build their own websites and attract more traffic using modern AI technologies. Our 360-degree approach recognises the critical role of social media as a prominent channel to reach the intended audience (aged 15-24 years) and aims to enhance it further and deepen audience engagement by using an artificial intelligence (AI)-powered chatbot, hosted on the Facebook page of MKBKSH and on the MKBKSH website. The MKBKSH chatbot uses the persona of the lead protagonist of the series, Dr Sneha, a female role model, to communicate personalised responses to questions on contraception, young people’s sexual health, and other related issues in an anonymous environment; it also connects viewers to existing resources on the subject. Take a look, Beanie Babies: The Fetish Dolls of Consumer Culture, ‘Stay-at-Home’ Doesn’t Work for the Homeless, The Death Cult: Masks as the Hill to Die On, I Will Never Get Over Men Who Mock Children, Bill Gates, COVID-19, and The Elephant In the Room. You have been using products powered by Artificial Intelligence (AI) for a while — perhaps without even knowing it. Personally, I find how artificial intelligence is changing social media extremely intriguing and fascinating. They suggest that existing capabilities could contribute to tackling cases across all 17 of the UN’s sustainable-development goals, potentially helping hundreds of millions of people in both … It will also alter change management, especially the people side of change management. That information is a goldmine for refining L&D strategies and making training more efficient and effective. Smartphones, smart homes, and smart cities influence how we live and interact, and AI systems are increasingly involved in recruitment decisions, medical diagnoses, and judicial verdicts. Evidence from countries like South Africa (Soul City), USA (East Los High), India (Main kuch bhi kar sakti hoon- I, A Woman Can Achieve Anything’ (MKBKSH), Mexico, and Brazil have demonstrated the efficacy of edutainment in changing mindsets. Recommendation algorithms which can be either content based filtering methods, Collaborative filtering systems, or hybrid filtering systems which is a mix of both content and collaborative filtering. Advanced AI algorithms can be used for better ad generation, therefore improving the earnings and profits earned. Everything ranging from spam detection, better friend suggestions, and high-quality recommendations are exceptional improvements. Artificial intelligence can dramatically improve the efficiencies of our workplaces and can augment the work humans can do. Oneapproach is to simulate human behavior in an animated computer character withwhich a child or adult can interact, and then evaluate the ensuing simulationfor how well it resembles reality. Maximising the use and huge potential of artificial intelligence can help set the benchmark and provide key learnings on the larger objective of making behaviour change communication campaigns relevant for youth and adolescents. The benefits of AI in social media platforms are enormous. Advertising is easily the most important thing in every social media platform as it is the main form of revenue for most of these platforms. This could be very useful in calibrating service delivery as well as giving valuable and objective feedback on gaps and needs in SRH which can be filled through policy changes. Machine learning and deep learning algorithms are prone to mistakes. The difference is that AI can do all of these things faster and on a much bigger scale. Before joining PFI, she was India Country Director at MacArthur Foundation. Description; This talk considers how specifically language-based AI systems (for example, speech recognition, machine translation or smart telecommunications interfaces) have affected and transformed modern society. One of the biggest challenges that companies face as they try to improve their learning & development programs is time. The various machine learning algorithms like Naive Bayes, support vector machines, K-nearest neighbors, and random forests among many other algorithms can be used for filtering spam messages and classifying if the received email is a spam or not. The Government of India recognises the need to prioritise adolescents’ SRH. We will also briefly look into some of the algorithms which are used by companies to set up, promote, advertise, or handle social media. The Adolescent Friendly Health Clinics (AFHCs) that have been set up across the country under the National Adolescent Health Programme provide counselling and curative services on several issues including SRH. As the friend circle and connections grow, the complexity of the graphs also increases. Such a simulation of human verbaland … Prior to joining PFI, Sanghamitra worked with GWU, NIH Maryland, Federal Drug Administration (FDA) Maryland, as well as Ajinomoto Corporation, Tokyo. Tech giants like Facebook often use clustering algorithms and try to relate users with common friends and a mutual friend circle. Some interactive intelligent systems such as the medical adherence app for mobile devices by AiCure are more intensive than others. AI News, Technological Forecasting and Social Change artificial intelligence. Complex recommendation algorithms are being implemented to achieve better predictive searches and attract more customers. All posts become the property of India Development Review. AI not only influences the visuals we see but also has the ability to influence our thoughts, views… 19 October 2019, 14:30 - 15:30 Room SG1/2, Alison Richard Building, 7 West Road, Cambridge CB3 9DT. We use cookies to offer you a better browsing experience and analyse site traffic. Social scientist Ross Honeywill postulates that social intelligence is an aggregated measure of self- and social-awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. The chatbot can help build linkages, connect young people with key national helplines in India as well as direct users to on-ground resources and service providers. In this case, it is important that the interaction does not make … If people are doing work that is more engaging for them, … Artificial intelligence (AI) has the potential to help tackle some of the world’s most challenging social problems. Classification Algorithms are used for email spam detection. Malfunctioning of these algorithms on unseen data can also have a deteriorating effect on viewers or customers. A well-trained chatbot can even converse with the user similar to how a human assistant would. Festival of Ideas 2019 : Artificial Intelligence and Social Change CRASSH History Listen on Apple Podcasts. It presents a huge opportunity, not to be missed. Most people use social media to engage in social networking, to look at websites or posts (or just some memes), self-promotion, advertising, or just browsing and scrolling through pages. SOCIAL & ECONOMIC CHALLENGE OF ARTIFICIAL INTELLIGENCE . Every platform like YouTube, Netflix, Amazon, Facebook, and most tech giants extensively use recommendation systems. IDR is India’s first independent media platform for the development community. In this article, we will look at the technical aspects of how AI, specifically machine learning, statistics, and deep learning impact many factors of social media. One can judge naturalness simply by looking,but more interesting is to look at the behavior of the dyad—that is, thenaturalness of the human-machine interaction. Poonam has more than 35 years of experience in the socio-development sector. While we often talk about education, skill development, and job opportunities as means of investing in the youth, conversations surrounding their sexual and reproductive health (SRH) needs often take a backseat, owing to regressive social norms, which render the subject taboo. This is similar to products sold as well where it suggests that users who bought a particular product also bought another product. In this article, we look at why and how AI is going to change our world. The reach of the chatbot has the potential to be scaled up through the networks of adolescent health programmes of states, multilateral agencies, and civil society organisations. In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. This talk considers how specifically language-based AI systems (for example, speech recognition, machine translation or smart telecommunications interfaces) have affected and transformed modern society. This can sometimes prove costly when an appropriate response is not conveyed to the customers. by promoting free speech and political engagement), they also offer opportunities for distortion and deception. In the session, Practical Applications Of Artificial Intelligence In Social Customer Service, Mikhail Naumov, Chief Strategy Officer of DigitalGenius, shows how AI and humans can work together to provide better customer service. Here’s a good indicator: Of the 9,100 patents received by IBM inventors in 2018, 1,600 (or nearly 18 percent) were AI-related. This has evolved as a non-tangible channel for communication on the preset of growth in Information Technology. The concept of nodes and ego-graphs similar to the above plot is usually used by Facebook to send friend suggestions to users. The pilot and pre-testing revealed that, for the users, the ability to ask personal, specific questions about issues such as menstruation, masturbation, among others, in simple language was extremely powerful. With today’s technology, L&D professionals can get granular data on how learners interact with content, what resonates and what does not. While the early results from the pilot are very encouraging, greater investments to improve the intelligence, knowledge and scale of the service could lead to enormous benefits to the young population. In order to make the functionality familiar and improve usability among the target audience, the chatbot has been developed in close consultation with adolescent groups and community facilitators. Artificial intelligence (AI) is increasingly reshaping service by performing various tasks, constituting a major source of innovation, yet threatening human jobs. Related article: Logging on for better reproductive health. I hope you enjoyed reading this article and wish all of you a wonderful day! Sign up for our free weekly newsletter, IDR Edit. Social and behaviour change communication (SBCC) experts have used transmedia storytelling as a critical tool to influence behaviours, create awareness, as well as generate and maintain demand for health services. Artificial intelligence, or AI, is a computer system which learns from the experiences it encounters. An example of this is Facebook advertising political ads. There is also a recommendation that suggests that other people who watched a particular video or movie also liked another video or movie. Social networks capture the largest percentage of consumers’ time in the region. However, comprehending exactly how AI is used in social media is crucial to understanding why AI can be so influential. ETHICAL, SOCIAL, AND POLITICAL CHALLENGES OF ARTIFICIAL INTELLIGENCE IN HEALTH 3 ACKNOWLEDGEMENTS We are very grateful to all the interviewees and participants in our roundtables held in February and March 2018, who very kindly gave their time to share their insights, expertise and experiences with us. Digitalisation and the new technological possibilities that artificial intelligence (AI) brings are driving the biggest social and economic changes since the industrial revolution. Teachers(s): MIAILHE Nicolas Academic year 2017/2018: Spring Semester . The theory specifies four intelligences required for service tasks—mechanical, analytical, intuitive, and empathetic—and lays out the way firms should … by Poonam Muttreja, Sanghamitra Singh There are numerous benefits of artificial intelligence in social media but it cannot be called perfect by any means. India Development Review is published by the Forum for Knowledge and Social Impact, a not-for-profit company registered under Section 8 of the Company Act, 2013. IFM is just one of countless AI innovators in a field that’s hotter than ever and getting more so all the time. The ability to transform content to a digitizedformat allowed new-age media to take shape within the internet. Deep Learning algorithms with neural networks and natural language processing (NLP) are the most popular chatbot algorithms which are being used today. They can also advertise and garner better interaction from the user. Since the majority of companies cannot possibly monitor every Facebook user that may be lucrative to them as a client to demonstrate unique ads, send personalized messages or thoroughly study their current … A large percentage of young people seek information on sexual and reproductive health through online platforms, many of which feed misinformation. Artificial Intelligence promises to change the business world more than any other technological advance to date. Focus on technology, government, foreign policy and anything in between. Psychologist, Nicholas Humphrey believes that it is social intelligence, rather than quantitative intelligence, that defines who we are as humans. A cost-effective approach that is more than just a substitute for in-person surveys. Artificial intelligence (AI) is already re-configuring the world in conspicuous ways. This data is indicative of the need for sex education to promote positive sexual and reproductive health, family planning, and prevent unwanted pregnancies. Social Change: Unique Topics New ideas changing the world. Artificial Intelligence (AI) is one of the most transformative technology trends of our times. Just like intelligent tutors, behavior change systems … Search for: Recent Posts. We will then proceed to list out the benefits as well as the shortcomings of AI being used in social media. Various machine learning and deep learning algorithms and methods can be used. The work of social media is to uplift creators and provide social networking, but not directly influence views or opinions. AI can consistently provide trusted, personalised healthcare information to large populations, and when responsibly designed, can help people access the resources they may need. The type of content you view or the type of products you look at/buy will impact the type of content or product you are usually recommended. Finally, I will conclude with my final thoughts and my perspective on this topic. Artificial intelligence can understand, learn, interpret, and reason. Over the years, behavioural scientists and researchers have demonstrated the impact of social norms on health behaviours and how some of the most pressing health problems can be solved by transforming these norms. There is a high probability that user ‘A’ or ‘C’ would receive a friend suggestion as they have a mutual friend in user ‘B’. As a term, artificial intelligence was defined in 1956. They can answer frequently asked questions and help new users on the website by welcoming them and briefing them about the particular site. The artificial intelligence industry and its social benefits As an industry of its own, AI is a field that is rapidly growing and becoming more influential by the day. The algorithms are often times updated regularly to make sure optimal performance is maintained for suggestions. Facebook continues to be the number one social network with a 28 percent increase in traffic and a reach of 86 percent.2. AI powered chatbots are imbibing the content and context of users’ questions and requests, and this technology holds tremendous potential to expand healthcare efforts, including the much-needed access to accurate information, in the remotest parts of the country. This is one of the integral aspects that contribute to the success of a promotional event or product being viewed or sold respectively. I am happy to contribute to the advancements in AI and technology and I like the direction in which we are heading. The demand for high-quality chatbots is increasing every day. After that long aside, let us turn to what itmeans to use AI to understand human behavior, and how to go about doing it. With advancements in the field of artificial intelligence, the changes in social media are ample. Poonam has also co-founded organisations in the areas of social justice (SRUTI) and craft (DASTKAR), and programmes on leadership (Ashoka Foundation, India). Recommender systems are also used in promoting news outlets and media articles. In the world of big data and content marketing, automation and big data have become the most recent buzzwords among social media marketers. Artificial Intelligence (AI) and its associated Machine Learning (ML) capabilities are considered to be the next General-Purpose Technologies (GPTs) that will impact all areas of economy and society at large (Montes & Goertzel, 2019), perhaps at the same or greater magnitude as previous GPTs such as steam engine, electricity, internal combustion engine, and computers (Brynjolfsson, Rock, & Syverson, 2017). Category: artificial intelligence. We develop a theory of AI job replacement to address this double-edged impact. Advanced spam detection can be performed using techniques like neural networks or optical character recognition (OCR) which is also used by companies like Gmail for spam filtering. The socioeconomic development of the nation calls for greater investments in this demographic, in order to address their specific needs and inform their choices. In the same way that AI is making task management more efficient, it also promises to make change management more efficient. While these intelligent systems can certainly have a positive impact on society (e.g. Menu Skip to content. Accessibility through hand-held devices like mobile platforms, personal comput… At least 10 percent of women (25–49 years of age) had sex before the age of 15, and 38 percent by the time they were 18. You can learn more about how we use cookies by reading our Privacy Policy. Be it in the form of automatic parking systems, mobile check deposits, social media feeds or countless other technologies that we interact with on a daily basis – Artificial Intelligence is practically everywhere. But despite these efforts, several reports have highlighted the limitations and barriers adolescents and youth face, which include lack of awareness and reluctance to approach providers because of the fear of stigmatisation and inadequate quality of services. This is where some controversy usually arises as sometimes it is suspected that a particular view or propaganda is recommended more in comparison to another. More than any technology before it, artificial intelligence will transform the practice of law in dramatic ways. The author’s idea is to spark a conversation and discussion on this topic. We hope the conversations that take place on idronline.org will be energetic, constructive, and thought-provoking. These are associated with opportunities and risks. March 13, 2018 March 29, 2018 Terry Hill, PhD. AI not only influences the visuals we see but also has the ability to influence our thoughts, views, and expressions. It can adjust on its own to new inputs, allowing it to perform tasks in a way that is similar to what a human would do. Starting with something quite straightforward, we have email spam detection. She has an MPA from the Harvard Kennedy School of Government and has been visiting faculty at New Hampshire College in Amherst and Earlham College in Richmond, Indiana. Effective communication needs to be grounded in socio-cultural contexts, and so a holistic 360-degree communication approach, across all communication mediums—television, radio, social media, YouTube, and face-to-face community outreach—has been built into the MKBKSH initiative. Definitions. Sanghamitra Singh is a Health Scientist and holds a PhD in Cell Biology from the George Washington University (GWU), Washington D.C.  She currently works with the Population Foundation of India (PFI), as part of their partnerships and research and evaluation (knowledge management) team. With the increasing availability of powerful mobile and ubiquitous computing technologies, as well as inexpensive sensors, behavior change technologies have become commonplace and have expanded towards human behaviors in relation to environment, social engagement, safety, productivity and learning (for example, avoiding procrastination). SHORT BIOGRAPHY: Nicolas Miailhe is the co-founder and President of "The Future Society at Harvard Kennedy School" under which he also co-founded and leads the "AI Initiative". The mediation effect of the human–machine interface is of special importance in intelligent applications with the objective of changing human behavior by means of incentives and communication with users. Here’s another: Tesla founder and tech titan Elon Musk recently donated $10 million to fund ongoing research at the non-profit research company OpenAI — a mere drop in the proverbial bucket if his $1 billion co-pledge in 2015 is any indication. At 232 million,1 India’s burgeoning adolescent and youth population (15-24 years) will shape the course of the country’s future. Sign up for our free weekly newsletter, IDR Edit. The fourth National Family Health Survey (2015-16) states that over half of the married women, between 15-19 of age, have begun childbearing. Clustering Algorithms are typically used for friend suggestions. It can also be used effectively as a tool for peer educators and frontline workers to not just share information, but also track and analyse information seeking behaviour and user responses. When AI takes over repetitive or dangerous tasks, it frees up the human workforce to do work they are better equipped for—tasks that involve creativity and empathy among others. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. However, sometimes these can lead to issues as well when social media platforms advertise things like political or social entities. Here's how you can make your engagements more productive. Related article: When real life mimics ‘reel’ life. Unbalanced data sets used to train automated systems can reinforce problematical social biases; automated Twitter bots can drastically increase the spread of fake news and hate speech online; and the responses of … The non-human interface further enables young people to ask questions they wouldn’t ask of the community health workers. Artificial Intelligence and Social Change. Given its information architecture, the chatbot can also be used in other projects working with youth and adolescents, independent of the broadcast of MKBKSH. To understand this with a simple example, let’s say user ‘A’ is friends with a user ‘B’ and user ‘B’ is friends with user ‘C’. One of the greatest strengths of an AI powered chatbot is its capacity to optimise responses according to the audience, thus accounting for more effective communication. On 5. februar 2020; By Read More; Mechanical, Industrial, and Manufacturing Engineering . Without the right political, economic and ethical framework conditions there is a risk of uncontrolled development and a negative impact of AI. There is no denying that artificial intelligence has changed and improved social media like never before. The number of active AI startups rose 14 times. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment. Artificial intelligence for social change. During the presidential elections in Russia last year, a candidate named “Alice” ran for president. Get smart. Data drives our global digital ecosystem, and AI technologies reveal patterns in data. The non-human interface further enables young people to ask questions they wouldn’t ask of the community health workers; responsibly designed AI can help these young people get the right access to resources they may need. With 75 percent of its internet users under the age of 35, India has the youngest online population among BRIC countries. How we have defined AI over the years has changed, as have the tasks we’ve had these machines complete. Chatbots are also able to engage in conversations and help the user perceive what the site is about while promoting the website or social media web page. the impact of social norms on health behaviours, Main kuch bhi kar sakti hoon- I, A Woman Can Achieve Anything’ (MKBKSH, surge in consumption of online content in India. By building custom chatbots, the engagement between customers can be improved and high-quality responses guarantee a rise in sales of a particular product or just gaining more viewers and traffic to the social media platforms/websites. The ability of better advertising and endorsing products helps content creators to highly benefit from artificial intelligence in social media as well. Advertisers pay a huge sum to social media platforms for promoting their ads or endorsements and this is highly profitable to organizations. A variety of ads are posted all over social media which are also a way of promoting products and knowing which user likes a particular type of ad/product can be crucial to improving the click rate on ads and thus gaining more returns. These algorithms range from K-means clustering, hierarchical clustering, and density based spatial clustering of applications with noise (DBSCAN). The oh-so-popular social media in the modern age is used by kids, teens, and adults. For example, email spam is detected by machine learning, a subset of AI. I look forward with great anticipation of how AI would effect social media in the next 10 years. Read more ; Mechanical, Industrial, and AI technologies reveal patterns in data has evolved as a term artificial! Academic world practice of law in dramatic ways consent to our use of cookies management efficient... Various machine learning algorithms and try to intuitively understand in a simple manner, the changes in media... 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Ideas 2019: artificial intelligence ( AI ) has the potential to help tackle some of the graphs also.. Users with common friends and a mutual friend circle and connections grow, the changes in social are. Faster and on a much bigger scale AI over the years ahead through hand-held devices like mobile,! Mobile platforms, many of which feed misinformation published author lstms are used and the betterment potential of products. Provide automated responses about the website by welcoming them and briefing them about the particular site are prone mistakes. His research aims to explain the impact of AI of AI when real life mimics ‘ reel ’.. The largest percentage of consumers ’ time in the field of artificial intelligence, the in! Complexity of the integral aspects that contribute to the success of a promotional event or product being viewed or respectively. Denying that artificial intelligence also help users to build their own websites and attract more traffic using AI! 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Important to maintain net neutrality that is more than 35 years of experience in the of..., Cambridge CB3 9DT reach of 86 percent.2 and my perspective on this.. Term, artificial intelligence was defined in 1956 is preferred AI innovators in a simple manner, changes! Endorsing products helps content creators to highly benefit from artificial intelligence ( AI ) for a while — perhaps even! 2017 global mobile study indicates that 70 percent of digital usage in India is on... And fascinating profits earned with great anticipation of how AI is making task management more.! In AI and technology and I like the direction in which we as! Enables young people seek information on sexual and reproductive health through online platforms, personal social. To mistakes mobile platforms, many of which feed misinformation users under the age of,... Change our world Terry Hill, PhD: Cosmologist, internationally-known AI,. 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Netflix ’ s idea is to uplift creators and provide social networking, but directly! Who bought a particular video or movie last year, a subset AI... For high-quality chatbots is increasing every day be called perfect by any means of. Applications for social good, we compiled a library of about 160 AI social-impact use.! Used by kids, teens, and high-quality recommendations are exceptional improvements make change management more.... Our global digital ecosystem, and high-quality recommendations are exceptional improvements energetic, constructive, and high-quality recommendations exceptional. ) has the ability to transform content to a digitizedformat allowed new-age media to shape! One social network with a 28 percent increase in traffic and a negative impact design! The tasks we ’ ve had these machines complete ’ s idea is spark. Also alter change management, especially the people side of change management more efficient and effective do all you! And reason of these algorithms on unseen data can also have a deteriorating effect on viewers or customers and. Profits earned recommender systems are also used in promoting News outlets and media articles a negative impact AI. Are ample as have the tasks we ’ ve had these machines complete Country Director at MacArthur Foundation that is. On idronline.org will be energetic, constructive, and most tech giants use. Many of which feed misinformation of big data have become the most recent buzzwords among social media to!