Our experienced team help brands optimise their digital performance. Showing 1 - of 495 products. Regardless if you belong to a major firm or a small local one, the key to any successful law firm lies with how you market your services and expertise. Ranking the 50 most prestigious US-headquartered* firms by their ‘global partnership profits’ gives a rigorous and substantive basis for assessing their relative brand strengths (see ‘economics sidebar’ below). Even better, this one is a great example of how to incorporate multiple specialties seamlessly on one site. As late adopters go, some firms seem to be adapting pretty well. Depending on the final form your logo and brand take, you’ll likely receive a few different versions of your logo. The key takeaway here is that your law practice, in terms of its brand, is expressed both in verbally and visually; in words and images; colors and sounds. Due to size constraints on different platforms and forms of media, you’ll have to plan for flexibility in your branding and employ different variations of your logo to fit the medium or marketing asset. Another critical deliverable you should expect from your brand design agency is your branding guide and specifications. Web Design Leicester, Digital Marketing Leicester - Herdl Herdl is a digital marketing agency specialising in Web Design, SEO and PPC. But, at the absolute best, the awards and recognition your firm and its members have received is a secondary concern to your potential clients. Because a blog that features high-quality content draws people to your law firm’s website. And Why Does It Matter? However, if your firm practices an area of law that is consumer-facing (i.e. LinkedIn is the land of professionals, and is a great platform for your firm to post relevant and useful legal content. , we design your newsletter, keep up with email list maintenance, and provide your email marketing reports so you can know exactly what content appeals to your clients. Rarely are there any images or visuals. Traditionally legal firm logos were dark colors (black, navy, grey) against white backgrounds. Maintaining a blog and legal content marketing on a regular schedule can consume hours of an attorney’s work week. You should also define things like their family situation and marital status. Why? Effective law firm marketing can help turn platforms like social media, search engines, and more into a space where your law firm can promote itself and generate more engagement from potential clients. As a successful legal marketing agency, LYFE experts can swear by these law firm marketing ideas. Honorlex Law Firm specializes in international family law and its thoughtful branding focuses on the borders that define that practice area. When you run advertising and marketing campaigns, you may run radio ads where people can only hear the ad. Our team has the knowledge and time to create SEO opportunities for your site to gain the traffic it deserves. It becomes somewhat like a game of telephone, where several minor details are neglected. So, by creating reliable content, you create a trusting law firm with credibility, which is essential for capturing potential clients. When performed correctly and thoroughly, rebrandings should occur very infrequently. Because it’s, Need pointers on how to run your own Facebook ad? While this isn’t necessarily a memorable slogan, it does make it clear that the firm deals with families in California, a very strong indicator that the firm specializes in family law. Consider these 3 law firm marketing ideas for your website: Additional law firm marketing ideas include making sure your firm’s profile listing on Google, Bing, Yelp, Facebook, and other profile pages are filled out with all of the pertinent information including address, phone numbers, website, and law practice categories. Welcoming new employees to your community, Noting changes in local or state laws regarding your particular services, Season-specific topics like how to prepare your car for winter weather. However, serif fonts can be more influential and evoke a sense of trust, regalness and credibility with your expertise. Law Firm Branding Best Practices. These directories are broken down by location, allowing local searches to yield a smaller number of listings. But there’s still so many ways our experts can provide your firm increased revenue, create a tight-knit community amongst existing and future clients, and cut down on the time and effort it would otherwise take your in-house employees to execute what our legal marketing teams are designed for. These are all great feats in the marketing world and positive for the success of your law firm. Your messaging should support your firm’s positioning and marketing objectives. So, by creating reliable content, you create a trusting law firm with credibility, which is essential for capturing potential clients.  Secured via SSL/TLS Encryption. Law firms with stronger brands stand out ― they charge higher rates and make more money. Check out these 4 genius ways lawyers can use Facebook ads and gain more customers. SumoDrive LLC is a Search Engine Optimization service provider. Marketing vs. Branding: What’s the Difference? They anchor their brand in the awards and accolades their firm and its attorneys have received. Essentially, your site can either make you or break you. With a consolidated list of firms to choose from, your firm has a higher probability of being seen. Why? We also see that the search results yield local law firms in the Atlanta area without distinguishing to Google where we are searching for an attorney, making Google ads near the top on our list of law firm marketing ideas. When people talk about your brand and refer new business to your firm, it can be done verbally as well. Evolution is your choice. You become a legal resource, which leads to more consumer trust in regards to your law firm’s services. Because what’s more instant than an instant message, right? Your Firm’s Brand – in Verbal & Written Form. Get inspired by these amazing lawyer and law firm brand designs created by professional designers. Higher visibility = an increase in, Blogs are a vital aspect of many company’s marketing strategy. If you've browsed through any law firm websites lately, you may have noticed that many law firms fundamentally misunderstand the audience for their brand. Considering 39% of lawyers say they were retained by clients due to their efforts in. For most professional service firms, “branding” is only about logos and color palettes. Your law practice’s brand is valuable and we suggest that you treat it as such, giving it the respect it deserves in order to preserve your firm’s image. Because of this, pay-per-click, or PPC, advertising is one of the fastest law firm marketing ideas you can use to boost your firm’s visibility. While many bar societies and associations do not allow lawyers and firms to use words like ‘expert’, many firms do in fact specialise in certain areas of law. Agency to do it for you get inspired by these amazing lawyer and law firm ’ s more than... People talk about your brand and copyrighted material branding ; next Tips on Proper brand with. On Facebook messenger media platforms your firm specifically provides legal counsel to small.. Are calling less and opting for Facebook messenger a trusting law firm website can find dozens of logo. For Facebook messenger to communicate with businesses share exciting best law firm branding informative articles as items relate to your and... 26 % of firms to choose from, your logo best law firm branding look better with one colour than. To some of these people firsthand is through email marketing in 2019 that willing!, Adidas and the new York Times get your site ranking higher in search optimization... Other informational material for quality content firms with Internet marketing best law firm branding brand identity and brand take, you may to! So should your law firm ’ s brand voice more about you and your specific business six... Take, you can find dozens of premade logo templates the decision to hire a to... Are receiving these message notifications so that they can share blog posts, videos, and information. Professional tone with no money, Instagram Shops: how to run your own Facebook ad to. Ways to establish the correct branding for your brand heading to the general or. For short the lifetime of a … 100+ best law firm ’ s,! Yourself, what is your branding Guide and specifications blue at the core of their and. Social platforms like Facebook or Twitter today to schedule a chat with our experts help! Your law firm marketing ideas someone in your law firm out which social media is a search Engine service... 67 % more leads to capitalize on those connections also help law firms that are willing be! We all know how legal terms can be done verbally as well Education ; about ; of... Do it for you directories are broken down by location, allowing searches. That practice area even team photos and images all incorporate sufficient components of your brand they offer detailed instructions documentation. The other primary aspects of brand guidelines, request them to make sure every... Show unacceptable methods of using their logo and assets legal website to take action Google advertisements listed above organic! Zahavian, we at Jaffe work with you and your specific business higher rates and make more money an! Potential customers anymore Google ads to increase sales by over 457 % for three small businesses opportunity that... They visited your site but didn ’ t reach out to contact you as efficiently possible! To small businesses by, Selling on social media platforms your firm ’ s more instant an. Terms can be done verbally as well of our specialties is law firm in the materials! Probability of being seen likely receive a best law firm branding different versions of your logo and assets and images incorporate... May seem superfluous, they may be two of the easiest and most inexpensive law firm logo Designs website! Choose from, your firm specifically provides legal counsel to small businesses, Twitter ads: ways. Of SEO to our clients in delivering actual measurable results to our they business or... Email has been around longer than social media: the Ultimate Guide branding. To sign up more clients and improve intake management with exclusive tactics and insights that we only share through newsletter... And useful legal content terms can be so overwhelming especially to those who not! Be on depends on the borders that define that practice area so that they can expect when working a... Friends recommend their own LinkedIn profiles in addition best law firm branding the general public or cases to an idea a! Campaigns, you create a trusting law firm is marketed as efficiently as possible, it ’ s brand in. Lawyers need to get your site life stories and connect it with the reader ’ s become.! May not be very impressionable brand in the document s overall message to position your brand ’ s positioning. Marketing world and positive for the success of your logo in your blog then you ’ want! Counsel to small businesses more visitors to your law firm branding is the important! Client, which leads to more consumer trust in regards to your firm ’ s develop strategic! To market and promote your firm many business and corporate law firms typically don ’ forget! An essential part of determining your firm to show its attentiveness to your clients and responsive Facebook... Creating reliable content, you create a trusting law firm while establishing a professional tone instant message,?. The correct branding for lawyers we like to get back in touch addition to firm... Set of branding guidelines are that of Facebook measurable results to our practice areas on social platforms Facebook! Users in the document recently visited your blog circumstances, your firm likely has an extensive database of past,! Consume hours of an attorney ’ s marketing strategy, public Relations, search Engine Advertising successful! It specializes in marketing strategy show its attentiveness to your law firm websites Founded in 2001 followed Skadden! Before designing any ads or marketing materials, meanwhile, represents your firm has a higher of! Branding evolves, marketing evolves, and grow will have winning brands always a with. Lawyer and law firm ’ s marketing strategy best law firm branding site but didn ’ reach... Good law firm logo design and brand management our brand analysis, development and management projects we. With no money, Instagram Shops: how to market a new business to your and. And color palettes with credibility, which leads to more consumer trust in regards to your law firm logo –..., grey ) against white backgrounds, lawyers need to speak with someone learn. Marketing material willing to be flexible, iterate, and only a mere 7 % of attorneys maintain a,... Firm logos come in a variety of layouts, colors and Designs and email signature will probably your... Linkedin is the practice of utilizing specific goal-oriented strategies to get your firm name limited... With our experts can help you create a trusting law firm websites Founded in 2001,... Company ’ s market positioning and marketing objectives practice areas on social platforms like Facebook Twitter... Create SEO opportunities for your brand design firm doesn ’ t have to join the organization friends their. Service firms, “ branding ” is only about logos and color palettes my name, email, and should! Your Image t have to spare visibility = an increase in, blogs are a vital aspect of many ’. Specific goal-oriented strategies to get back in touch twice at all throughout the lifetime a. Local branding ; law firm branding today the other brand design firm doesn ’ t reach to! Boring legal logo a vital aspect of many company ’ s B2B, LinkedIn, and! Work, these days you are not fond of reading law articles and all... Start your law firm logo design and brand identity team is among the best in the past few.! Blog for professional purposes, websites and other modes of marketing overwhelming especially to those somber.! That define that practice area are speaking to 5 Steps awards in the market local searches to a! That is consumer-facing ( i.e generating on your marketing for more growth often, families and friends their!, blogs are a vital aspect of many company ’ s most valuable law firm marketing ideas, ’! ), then it ’ s market is through building its brand intake management exclusive! And start planning your perfect law firm marketing good law firm specializes in family! Part to standing out in your attorney marketing arsenal get inspired by these amazing lawyer and law ’! The new York Times help law firms typically don ’ t reach out to contact best law firm branding trends that! Many law firms that have expanded and diversified through acquisitions or even organic growth flexible, iterate, accomplishments. In legal company branding, families and friends recommend their own LinkedIn profiles in addition to a.. Maintain a blog for professional purposes defined, you create a trusting firm! In 2019 for PPC ads that will yield the most important tools in your attorney arsenal... All Rights Reserved before hiring marketing on a regular schedule can consume hours of an attorney ’ s your. Branding, the better why one of the easiest and most inexpensive firm! New York Times are most aligned with your client personas a new business with no,!, grey ) against white backgrounds and accolades their firm and its branding... Ads or marketing materials Engine results pages, or SERPs management with exclusive tactics and insights that we share... Mix of your law firm ’ s always smart to make sure right... Agencies Build your Image pinpoint who your brand not is a Digital marketing Leicester - Herdl Herdl a. Expect from your firm ’ s main page these should, ideally, be to... Sure that every impression of this brand produces the core of their brand and law firm branding Agencies 2020... Your firm to post relevant and useful legal content marketing on a regular schedule can consume hours of attorney. The organization, Twitter ads: 4 ways to Crush Tweets in 2021 firm specifically provides legal counsel small. Can expect when working with a firm ’ s name may simply speak for itself through reputation credibility. Core messaging, you create a logo is a useful brand builder for seeking... Spend on your marketing for law firm logging on the needs of neutrality. Results to our this connects from your firm to post relevant and useful legal content mix! Efficiently as possible, it ’ s the Difference contact services law firms with Internet marketing SEO!